Virtusa

We worked for Edelman on this brand. Virtusa is a large global tech company that solves a lot of tech problems with “Engineering First”. We got them to use this mantra on absolutly everything they do. It’s what makes them unique in a world of powerpoint consultants. Virtusa is an Engineering First company not a Consulting First company.

Our approach was to give Virtusa both a visual language and a textual voice so that whatever their brand touched it had an overall binding philosophy.

The color pallet and use of the quarter curve was meant to combat the generic corporate applications out there. Tech is usually harmonic and blue, we went violet / purple with a grounding grey and a lcd green highlight. In social feeds this approach is needed to capture attention and show distinction from the crowd.