NYDIG
Cryptocurrency by the bigwigs.
We were tasked with introducing NYDIG (New York DIGital Currency) to the financial industry. NYDIG is a fund for institutional investors wanting to diversify holdings into the crypto sector. We gave NYDIG a refined design level and a voice that had attitude and smarts. The journey of their launch was a great collaboration with the client and the agency Edelman.
CREATIVE DIRECTION, ADVERTISING, SOCIAL
MEDIA:
Wall Street Journal, Bloomberg.com, Financial sites.
RESULTS:
Broke through other market players and put them at the lead in institutional investments.
